improve your website
Take steps today to improve your website with our A-Z guide.
You should always be looking to improve your website, no matter what business you’re in; there’s always room for improvement.
Too many websites are never updated. You probably don’t come across them every day because they’re the ones languishing in no-man’s land in the Search Engine rankings.
If your competitors are above you in the Search Engine rankings, improving your website isn’t just recommended, it’s vital.
Analytics
Learn to love [Google] Analytics; it can help you find the weakest areas of your website
Brainstorming
Brainstorming sessions can generate new ideas for content, layout or website structure
Call to Action
Use a single, clear
Call to Action on each page, especially sales or sign-up pages
Design & Layout
Design & Layout should focus attention on your message, not the design
Emotions
Speak to people’s Emotions with page titles, copy and great imagery. Response rates will rise
Fresh Content
Adding Fresh Content regularly leads to more repeat visits. And Search Engines will love you too
Goals
Set a series of small, but acheivable Goals. Write them down and use them to motivate yourself
Heat Mapping
Heat Mapping software allows you to gain new insight into your visitors’ behaviour
Images & Photos
Use high-quality Images, especially for Product Photos. They attract the eye, so quality is vital
Justification
Can you Justify the use of every element on your website? Why is it there? And can it be improved?
Keyword Research
Continual Keyword Research should shape ongoing content strategy
Learn
Learn constantly. From your visitors and your competition. The web is evolving; go with it
Motivation
Motivating your visitors to take specific actions is key to the success of your website
Navigation
Your website Navigation should be consistent, make perfect sense and be easy to use
On-Page SEO
Fine-tune On-Page SEO for a ranking boost in the Search Engines
PPC Advertising
Success = Crafted PPC Adverts driving leads to targeted landing pages
Quality Control
Don’t let high standards slip. Quality Control everything as it’s added to your website
Review
An expert Review of your website will highlight key areas you can improve
Split Testing
Carry out extensive Split Testing to learn from your visitors & improve results
Trust
Use testimonials, user reviews and positive visual cues to build Trust with your visitors
Unique Content
Make sure your Content is Unique, especially if selling the same products as other websites
Viral Content
Produce outstanding, unique Content & make it easy to share - it’s more likely to go Viral
White Space
The use of White Space in a page layout reduces clutter. Your website will be more user friendly
X-Factor
No, not the TV show! You should have the X-Factor in the eyes of your visitors
Your Story
People love stories.
Tell them Your Story in an interesting, engaging way
Zoomable Images
If you sell products which benefit from an up-close view, provide Zoomable Images
Make More Money
Follow even half our A-Z steps well and you’ll Make More Money. Let us help
Ask Us a Question
We’d love to hear from you. Ask Us a Question and see how we can help
